About Us

Beneficial Electrical Associates, Inc. was founded by H.R. and Frances Sledd in 1986. With over 25 years of electrical experience in the petroleum industry, H.R.’s desire was to create a company that would fulfill the needs of fleet fueling operations across the nation. Officially incorporated in 1987, Beneficial Electrical Associates, Inc. recognized the need for a “Design/Build” electrical contractor, agile enough to respond to the needs of the rapidly growing commercial/industrial field. Today, the commercial/industrial field provides the basis for the vast majority of the company’s overall business.

In 1991, Beneficial Electrical Associates, Inc. expanded its offerings to include custom retail software, as well as providing data processing and consultation services. To naturally expand on their growing business model, they soon began specializing in data communications, networking services,  and integration systems.

In 1996, Beneficial Electrical Associates, Inc. re-branded itself and officially became Beneficial Systems. Over the past two decades we have expanded our product line into many different aspects of the commercial automated fueling field.  This expanded line now includes the designing, building, and maintenance of state-of-the-art commercial fleet fueling facilities.

Celebrating our 25th anniversary in 2011, we have found our niche in the industry, which is providing specialized products and services targeting the commercial fueling market.  Beneficial Systems provides a one-stop solution to keep any commercial fueling facility “up and pumping” 24 hours a day, 365 days a year.

On January 1, 2014, Beneficial Systems was purchased by Melissa D.S. Rogers and Ron Sledd Jr.  After watching the success of H.R. and Frances Sledd over the past 28 years, they felt it was the right move for them, and the company, as their parents moved on to retirement.

Melissa has embraced H.R.’s philosophy – ” We don’t sell.  We solve problems.”  She remains focused on staying customer oriented by working with the customers, not for them.  Melissa is proud that she has the honor of owning the company that her parents started.  Her goals for the future? “Keep H.R. and Frances’ traditions of fairness, personability, and determination alive.”

Over the years Ron has developed a keen sense of what prospects are looking for – what solutions would fulfill their needs.  Because of that, his main goal is to keep his father’s values at the forefront of Beneficials’ business model, Ron explains, “We want to be an extension of our customer, on their team.”